Lead Generation

Every business that provides a service always needs more leads aka the “Glenngarry Glenn Ross” quality leads that sales reps crave for. There is a 95% chance of closing a deal from an inbound lead vs a 95% failure rate of cold calling a business in the hopes they buy your service. Which odds do you prefer? However the resources involved from the idea to the ad to the landing page to the offer to split A/B testing every variable in between to maximize conversions is a lot of work.

The art of lead generation is not to push but pull or attract people to your business. People hate to be sold to but they love to buy. You have to give before you can receive. You want to provide enough value to get them interested in your company so that they want to hear more from you and get them one step closer to eventually buying your services.