PPC
Google AdWords Management
Overview:
The Google Adwords Management program is a “fully managed” program that is designed to get you targeted traffic fast. Results are instant because Google will display your ad immediately. You only pay when someone clicks on your ad and lands on your website. This program includes everything from account set up to keyword bid management. It is designed to do all the heavy lifting for you so that you can focus on doing what you do best which is running your business and we can do what we do best which is driving targeted traffic to your website.
Account Set Up:
Mega Tag Media will set up a new Google Adwords account for you if you currently do not have one. This account is your own dedicated account. For whatever reason if you choose to longer use Mega Tag Media’s services you still retain full ownership of that account.
Ad Spend:
Mega Tag Media’s services do not include the advertising spend. The client is responsible for funding the account. Ad spend is up to the client’s discretion as to how much to authorize to Mega Tag Media to spend on a daily, weekly and monthly basis.
Campaign Development:
First step is setting up the campaign settings which include networks (Google Search Results, Display Ads), devices (desktop, tablet, mobile), locations (national or geo-target a specific region), languages, bid strategy and daily budget. Next step would be to set up campaigns which are done on the category level. For example living room, dining room and bedroom are 3 different campaigns.
Keywords Research:
Keyword research starts with input from the client. Then competitive research and research with the Google Adwords keyword tool. The initial focus would be to find the high level keywords that receive the most Google searches all the way through the long tail keywords that don’t receive a lot of searches but are more targeted.
Ad Groups:
Next step would be to create separate ad groups for each keyword. Then create ads for those ad groups including title, description and landing page. Then set up initial keyword bids.
Campaign Management:
Once the ad groups are set up the next step would be to monitor and analyze the progress of these ad groups and keywords. Key performance indicators include the ads performance, quality score, click through rate and keyword positioning. From that point adjustments are made at the ads and keyword level for optimum performance. This is performed on a daily basis.
Next step would be start adding any negative keywords on the ad group level after 2-3 weeks once results start coming in. This process includes flagging any keywords that are not relevant so that we no longer pay for those keywords.
Reporting:
The client will receive weekly reports which will include overall account performance, campaign performance and detailed keyword performance.